Key Account Agreement

According to harvard Business Review, customer satisfaction increases by 20% in a few years after launching a key account management program. In the meantime, profits and revenues can increase by 15%. The right tools can make the work of a KAM much easier and more efficient. Use a CRM to track your communication with account participants and to give insight into what`s happening to the account team and minimize duplication across the team. Revenue management and key account management are often done independently of one another. Ask 10 people to define what it is or tell you what an account`s criteria are for calling a « key account, » and you`ll likely get 10 very different answers. As professional services firm BTS points out, key account programs often lead to higher costs and lower margins. This is the inevitable result if they give a customer more resources and often your best discounts…